February 2008
Telecommunications company Digital Island celebrates its fourth birthday this month boasting a big list of achievements for the small size of the business.
“I recently saw commentary from an industry observer asking ‘where are New Zealand’s new ISP and telco revolutionaries?’ Digital Island can firmly and clearly answer ‘right here!’ For the past four years, we’ve got on with the business of delivering quality services and sharp pricing to customers. In a sense we are ‘The Quiet Revolution’ but, as our ever-growing customer base will attest, Digital Island is revolutionising what people can expect from an effective, quality Telco,” Company Director and General Manager Blair Stewart said.
“Digital Island was created four years ago because we identified a major gap in the New Zealand business telecommunications market for a niche, service-orientated Telco. The emergence of this market overseas led us to believe that the idea would work here. The result is that businesses who are no longer satisfied with the mass-managed approach from the big telcos come to us,” Company Director and General Manager Blair Stewart said. “From just one customer in February 2004, the list has grown to several thousand, including well-known, market-leading businesses such as APN Finda, Wises Maps, Samsung customer care, Zambesi, Red Bull and Hutchwilco.”
"Four years on, our niche vs mass market theory continues to deliver. Digital Island was the fastest growing telecommunications/ISP business, 6th overall in the 2007 Deloitte Fast 50 and 40th in the Deloitte Asia Pacific Region Fast 50. “Digital Island is New Zealand-owned and operated. We understand, and are part of, the medium-sized business environment. We know how to supply telecommunications services to this market. The detailed analysis we undertake of potential customers’ accounts is one of the most significant differences between Digital Island and others. We are frequently able to lower costs by more than 25%. In addition, we keep a strong focus on monitoring the costs of our existing customers, bringing them better pricing as we obtain this from our suppliers.
“For the benefit of our customers we simplify what can be a complex and confusing industry and we put it to work for them in the most appropriate way. We add enhancements to existing services and products for better performance. “One example of this is our forthcoming, always-on Internet product. This features network connectivity that seamlessly swaps between complementary delivery mechanisms should there be problems with the main connection. Supplied in a single box as a managed service, this solution will meet the needs of businesses where the current performance of ADSL-only connections may not be fully satisfactory,” Mr Stewart said.
