Call them loyal

Digital Island customers like prices & service

Business telecommunications firm Digital Island's customers like doing long-term business with the company. 

“We read a media story about New Zealand telecommunications companies having the highest customer churn rates in a recent survey,” General Manager Blair Stewart said.  http://www.nzherald.co.nz/category/story.cfm?c_id=93&objectid=10504532&ref=rss.

“It got us thinking because we’ve always believed our customers are a very loyal bunch but the article made us go and check.  Our analysis showed a rate of only 2.5% per annum.  Some online research showed telecommunications companies figures globally are anywhere between 10 and 67%.” http://www.dmnews.com/Churn-reduction-in-the-telecom-industry/article/94238/

“Digital Island's 2.5% figure is a measure of which we are very proud.  It says customers want to stay with us.  It says we are delivering in those areas identified as key to customer loyalty – pricing and service.  We’ve done this by working very hard to exceed people’s expectations.  From our cost analysis where we can often reduce people’s bills from their existing provider by more than 25% to employing staff who are multi-lingual, these are clearly the things customers value.”